Project: Sottobosco Paoli
Packaging & Brand Communication
Role: Designer / Creative Lead
Client: Sottobosco Paoli (Trentino, Italy)
Year: 2025
Project Type: Packaging Design, Brand Identity & Marketing Support
For Sottobosco Paoli, a high-quality artisanal food producer in Trentino, I was commissioned to develop new visual and strategic assets, centred on packaging and communication for both their traditional preserves and a new range of products.
The project spans:
Fruits illustrations and more
Total rebranding of the labels for compotes and extra jam
Packaging concepts for a 3-jar gift set
Naming and positioning support for new product lines
Messaging and brand narrative refinement
The work emphasizes authenticity, natural ingredients, and refined visual storytelling, while aligning with the brand’s artisan roots and future export ambitions.
The Challenge
Sottobosco Paoli’s products are rooted in tradition and high-quality raw materials, but their existing packaging and presentation lacked a cohesive narrative and modern visual identity, especially for:
New product introductions (e.g., savoury sauces)
B2B materials (brochures for buyers)
Gift sets that combine multiple items
They needed a system that could speak to both end consumers and professional buyers, including international markets.
