SAPORE
DI CASA
Extremely happy and super proud of this project with Komplett, which brings Trentino culture to Italian tables with fundamental principles such as zero-kilometer ingredients and Trentino recipes. The name is Fam, which means 'hunger' in Trentino dialect, but it is also an abbreviation for 'family'.
the brand
When I was asked to name this wonderful project, I wanted to capture the essence of family and food in the simplest way possible. What could be the common thread between them? The answer was clear: Fam. A short, straightforward name that evokes warmth and connection. Just like the brand, the name doesn’t try to be more than it is—it’s honest, recognizable, and rooted in simplicity. Fam represents the purity of home-cooked meals, free from the unnecessary ingredients that even your grandmother wouldn’t recognize. It embodies the power of wholesome, refined food, made with care and authenticity.
colours
Cream, black, yellow, purple, green, and red. Colors that celebrate the incredible variety of nature, vibrant and full of life.
Icons
Everyday vegetables and ingredients used in Fam’s preparations, a magical pot of simple, colorful ingredients.
icons for the products
If ingredients seem chaotic, the final products are masterpieces of simple, Trentino-sourced cuisine.
Brochure
The brochure highlights Fam’s six main dishes, with the headline "Satisfy yourself with the warmth of home."
POSTERS
Designed to highlight Fam’s values with bold slogans and warm, inviting visuals that evoke the comfort of home and fresh, local ingredients.
stickers
Fun and colorful, these stickers feature vibrant ingredient icons, bringing a playful touch to Fam’s fresh and local culinary world.
the van
With ingredient icons all over, there’s no mistaking it—this is Fam!
ROLLUP
Ready for trade shows or anywhere you can catch the scent of something delicious cooking!