Brand Identity

Qatar Free Zone Authority

I've been asked by Pico, a global leader in total brand activation, to create the brand guidelines for Qatar Free Zone Authority, the international trade and development entity that aims to support economic development and establish a cluster of world-class free zones in Qatar.

My role, as a graphic designer, was to create the brand guidelines and design elements as patterns and symbols in order to define QFZA's personality, ensuring consistency and recognition across all communicarion channels helping to communicate its vision.

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